DavidSalmassian

Process

Our fresh perspective and diversity of experience enable us to develop smart ideas to build your business. But what also sets David Salmassian Design apart is the way we approach our work.

Strong partnerships are important to us. And should be to you too. That's why we start by ensuring that we're a good match.

For a successful long-term collaboration, the right blend of personality, spirit of cooperation and mutual respect all need to be in place. Then, once we agree to work together, we like to follow the following process:

DISCOVERY

We review your brand, your goals, your competition, and your current marketing materials. As we're looking to discover opportunities, this phase often dictates the success of everything that follows.

PLANNING

Based on the discoveries we've made, we then identify the right strategies and the mix of technologies and media channels that are right for your marketing efforts.

DESIGN

With our strategies always in mind, we begin the creative process, applying our talents and experience as we combine ideas and concepts in exciting ways. We ensure that all of our sketches, mock-ups, and revisions are based on the goals we identified.

PRODUCTION

Here's where we launch the campaign. All the tactical pieces we identified in the Planning phase are built, installed, distributed or implemented in the sequence dictated by the marketing strategy.

REVIEW

The process never really ends; it evolves. So we assess our results with an eye on future improvement. We discuss ways to fine-tune and build on our campaign to maximize future results.